Adaptation Strategies and Practices of the Event Center Industry in Nueva Ecija during the COVID-19 Pandemic

This study identified strategies and practices of the event center industry. Descriptive research methods were used to describe and determine the business strategies of the event center industry. Most respondents' marketing strategies involve their team using e-marketing and accessible online social media platforms. On the other hand, Respondent's facilities have been rebuilt to inform and remind walk-in clients and personnel of stringent rules. Meanwhile, most respondents developed a disciplined structure for handling receivables and payables and a cash reserve for unexpected needs. They also devised a contingency plan if the target objectives were not met. The events center industry respondents were able to employ business practices that were appropriate for their operations. They used technology to notify customers in real time about their new service. They also establish and nurture client relationships to reduce customer restlessness and increase their loyalty to the company. Similarly, they keep and recruit the top personnel by offering a payment plan to lessen the risk of losing them. Furthermore, they foster an environment where employees feel a sense of belonging to the organization.