Improving Lecturer Service Quality through Strengthening Transformational Leadership, Organizational Support, Self-Efficacy, and Job Satisfaction: Empirical Study using Path Analysis Techniques and SITOREM Analysis on Lecturers at Muhammadiyah University Tangerang

“Improving lecturer service quality through strengthening transformational leadership, organizational support, self-efficacy, and job satisfaction" (Empirical Study Using Path Analysis Techniques and SITOREM Analysis on Lecturers at Muhammadiyah University Tangerang), This research aims to produce strategies and ways to improve the quality of lecturer services by strengthening the variables Transformational Leadership and Organizational Support as independent variables and the variables Self-efficacy and Job Satisfaction as intervening variables. The samples selected based on the Slovin formula from a population of 462 resulted in a total of 215 samples taken by proportional random sampling in 32 study programs at Muhammadiyah University, Tangerang. This research uses a survey method with a path analysis approach and is followed by SITOREM analysis.