Comunal Branding of the Registered Brand of Javeast Coffee Reviewed from its Utilization and Legal Implications

Communal Intellectual Property (Communal Intellectual Property), geographical indications and collective brands look like the same. All three provide protection for intellectual property objects of a group or community whose ownership is collective or joint. Communal Intellectual Property is regulated in Article 1 point 1 of Government Regulation Number 56 of 2022 concerning Communal Intellectual Property. The purpose of this collective use of marks is basically to simplify the completion of registration requests. If several entrepreneurs produce and trade goods or services with the same characteristics, it is possible to use just one brand. Problem formulation: What are the characteristics of Communal Branding of the registered mark Javeast Coffee in terms of Trademark and Geographical Indications law? What are the legal implications of Communal Branding of the registered mark Javeast Coffee which is used collectively? And what is the future concept for using Community Branding Javeast Coffee that will provide benefits to the community? Research methodology; normative juridical research, with legal, conceptual and comparative approaches. Research results Implications: Communal intellectual property compared to Collective Brands provides legal protection for the brand in question, whereas in the situation of Javeast Coffee as a communal branding which is registered as a trademark and not a collective brand, this has implications for the less than optimal use of the brand. Communal Branding arrangements are equated with collective brands at the regulatory level, giving rise to legal uncertainty which is correlated with less than optimal utilization.