Challenges of Business Practices in Digital Culture Transformation in the Era of the Covid 19 Pandemic

This article aims to collaborate on the impact of COVID-19 on business practices in the transformation of digital culture in Indonesia. Although digital transformation has occurred so far, the Covid-19 pandemic has also strengthened changes in business practices at the level of Indonesian society which then creates a digital culture in this context, digital culture is the result of digital-based thinking, creation, and creation of human works. Nevertheless, the emergence of digital culture has had a positive impact such as the development of business practices and the strengthening of digital communication. Meanwhile, the negative impact can be seen from lifestyle changes due to high dependence on social media. Nevertheless, changes in digital culture at the public level must be immediately anticipated through digital literacy strengthening programs.