E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 4, 2024

The Roll of Mass Media in Influencing Popular Culture

Author(s): Anindha Jelytha Ningrum, Raden Nita, Yulia Fatimah, Mei Krismonica Sianturi, Ellisya Taskiyah, Khairunnisa Karimah, Erangga Adi Putra, Adi Abdillah, Willy Kristantio Desmonda

DOI: https://doi.org/10.62225/2583049X.2024.4.4.3015


Mass media plays a noteworthy part in forming and impacting prevalent culture. This article explores how media stages such as tv, radio, and the web, beside media substance such as movies, music, and TV appears, affect the recognitions and behaviors of society towards well known culture. The impact of new advances such as social media and online gushing is additionally analyzed within the setting of fast social alter. Furthermore, the part of the promoting industry in advancing particular items, administrations, and ways of life through mass media is inspected Studies of generalizations, unequal representations, and the social affect of mass media are moreover talked about. This article too analyzes social changes over time and society's reaction to unused patterns popularized by mass media. The suggestions of mass media impact on social personality and values are moreover surveyed, as well as endeavors to oversee this impact emphatically.

Keywords: Mass Media, Popular Culture, Influence, Media Content, Technology, Advertising, Cultural Change, Public Response

Pages: 145-149

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