E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 2, 2024

Developing Life Insurance Distribution Channel through Banking (Bancassurance) at Sun Life Vietnam Insurance Company Limited

Author(s): Nguyen Nu Quynh Trang, Tran Ngoc Ha


Currently, developing life insurance distribution channels through banks is a common trend in insurance businesses in the country and around the world. Bank distribution channels play an increasingly important role in the distribution channel system of insurance businesses. In this article, the author collected data from secondary sources and collected primary data using the survey method. At the same time, the authors used document research methods, statistical analysis methods, synthesis, comparison, and contrast of collected data; From there, systematized the theoretical basis and current situation of the distribution channel of life insurance products through banks of Sun Life Vietnam Insurance Company Limited. Based on the research results, the authors propose several recommendations to develop life insurance product distribution channels through banks of life insurance enterprises.

Keywords: Life Insurance Product Distribution Channel, Bancassurance, Sun Life Vietnam Insurance Company Limited

Pages: 1452-1456

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