Systematic Literature Research on the Relationship between Managers and Market Exploration Strategies

Referring to the exploration strategy is referring to the strategy with the outstanding feature of product innovation, so it carries many risks. Innovation in products and production and business processes can improve the economic success of businesses. This article aims to evaluate research trends on managers and exploration strategies based on documents in the Openalex database in the period from 2010 to 2023. Research results show that there were a total of 132 articles about exploration managers and strategies indexed in Openalex from 2010 to 2023. Regarding frequently mentioned content, there are 722 keywords appearing in articles, and 15 keywords appear 20 times or more. Regarding the authors participating in the research, there are 404 authors participating in writing on the topic of managers and exploration strategies. In all, 43 countries published articles related to exploration managers and strategies. Finally, through a systematic literature review, many topics were identified that will be important research points for future research on managers and exploration strategies.