Lending Process and Lending Activities for Individual Customers at Tien Phong Commercial Joint Stock Bank Thang Long branch, Vietnam

Along with the opening and development of Vietnam's banking industry, individual customers play an increasingly important role in the development strategy of commercial banks. Banking products and services for individuals, especially credit products, are being provided by banks in a very diverse and abundant manner and have become key competitive tools. Not only Vietnamese joint stock commercial banks but also old foreign banks such as HSBC, ANZ, SCB, also jumped in to win individual customers. This makes the level of competition for this customer group fiercer and more fierce than ever. Improving lending efficiency in general and lending to individual customers in particular is an extremely important issue for commercial bank operations in a market economy, it is not just a matter of survival. As for commercial banks, it also has great significance in the socio-economic development of the country. The article focuses on researching the concept, characteristics of individual customer credit, lending process, current situation of individual customer credit activities at Tien Phong Commercial Joint Stock Bank Thang Long branch and from there provide solutions for TPBank and TPBank Thang Long.