E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 2, 2024

Green Marketing Development Strategy in Vietnam

Author(s): Nguyen Thi Ngoc Linh


As society develops, environmental issues are increasingly concerned, even businesses are trying to change their behaviors, mottos and methods of operation to suit the entire environmental orientation. Society. Some businesses have recognized this problem by changing their environmental management system, minimizing waste and integrating environmental issues with all organizational activities. And to meet customer needs, businesses have also begun to form marketing strategies to raise awareness about not harming the environment. Since then, terms like "Green Marketing" have appeared quite regularly recently. Green Marketing has never been more important or stronger as world trade has shifted towards environmental friendliness over the past few decades. Environmental pollution has greatly affected the development of Vietnam's economy during the period of international integration and improvements. Revolution in communications and transportation, and further economic liberalization. Grow rapidly in emerging markets and increase Green Marketing capabilities with a wide range of communication channels. Give new customers more access to the many benefits Green Marketing offers for a better quality of life. The article does theoretical research on green marketing strategies including strategies on green products, green prices, green promotion, green distribution; opportunities and challenges for businesses when implementing green marketing strategies; Current status of Vietnamese businesses implementing green marketing strategies and from there, recommendations are made to help businesses achieve high efficiency when implementing green marketing in the coming time.

Keywords: Green Marketing, Development Strategy, Vietnam

Pages: 1223-1227

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