E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 2, 2024

Application of Management Model in Vietnamese Insurance Enterprises

Author(s): Mai Thi Hong Quyen, Le Thi Huong Tram, Nguyen Nguyen Zen


Soft elements are a group of four elements of McKinsey's corporate governance model. Applying a management model to closely link these factors helps businesses improve operational efficiency. Currently, Vietnamese insurers have not focused on applying corporate governance models, including McKinsey. With 168 valid surveys, the research team determined the impact of the four components Shared values, Style, Staff, and Skills on the independent variable of soft factor application. From the research results, the research team has proposed several solutions to help improve the ability to apply soft elements such as improving the Shared values of businesses; business leaders make necessary and appropriate changes to improve the performance of the business or Staff in the enterprise are evaluated and arranged to work following professional capacity.

Keywords: Soft Factors, Governance, Insurance Businesses

Pages: 838-841

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