The Influence of Organizational Commitment on the Performance of Life Insurance Agents: A Theoretical Review

Life insurance agents are important in building trust and reputation among insurance businesses with customers and have a substantial effect on the propaganda and marketing of life insurance products to help customers. Understand the benefits of life insurance to participate and expand participation in life insurance more and more, contributing to dominating the market and increasing revenue and profits for life insurance businesses. However, in increasingly fierce competition, insurance businesses want to build attractive recruitment mechanisms to recruit high-performing, incredibly individual insurance agents. Accordingly, to maintain the insurance agency system's stability, companies must promote organizational commitment to these agents. This study examines organizational commitment's influence on insurance agency performance based on a theoretical overview. On that basis, we propose some discussion ideas that contribute to increasing organizational commitment for insurance agents in the current context.