E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 2, 2024

Solutions to Improve Card Service Quality at Military Commercial Joint Stock Bank Thanh Xuan Branch, Vietnam

Author(s): Hoang Thi Thu Trang


The development of science and technology and especially advances in information technology have been applied to banking activities, becoming banking information technology that has expanded banking activities by significant steps. The pinnacle of the development of cashless payment tools was the birth of electronic money - cards. In the context of Vietnam's current financial economy, cards - the main tool of retail banking activities play a very important role in socio-economic development goals in Vietnam, having an impact on greatly affects monetary policy as well as the business efficiency of each bank. Nowadays, it is not only seen in the speed of economic development but can also be seen in the consumption and payment style of Vietnamese people. More and more people are using non-cash payment methods, especially bank cards. Card payment has become popular globally. In Vietnam today, bank card services have been very developed, truly bringing convenience to cardholders as well as becoming a popular non-cash payment method in the economy. At the same time, the open trend of the financial services market under the commitment to join the WTO poses great opportunities but also many challenges for Military Commercial Joint Stock Bank (MB) Thanh Xuan branch in terms of development. Developing card services. The article uses qualitative research methods to analyze card data, number of credit cards, number of ATMs, and card service revenue, thereby providing solutions to improve service scale and quality. Card at MB Thanh Xuan in the near future.

Keywords: Card Services, ATM Cards, Credit Cards, MB Thanh Xuan

Pages: 625-631

Download Full Article: Click Here