E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 2, 2024

Improve Marketing Activities at Tien Phong Commercial Joint Stock Bank Thang Long Branch, Vietnam

Author(s): Do Thi Duyen


Vietnam's economy has been growing slowly in recent years due to the general crisis of the global economy and high inflation. In that context, fierce competition in the finance and banking sector has created pressure for Vietnamese banks to develop and assert themselves with many great challenges. At the same time, the fact that some banks fell into crisis due to a series of reasons, both objective and subjective, has made the battle for market share fierce both domestically and internationally. Banks are forced to choose to restructure and adjust their operating methods accordingly, improving their opportunities and competitive position. This can only be done well when they apply dynamic marketing solutions in the right direction. Marketing has once again become an important function for all types of businesses, including banks. Marketing is mentioned by banks as an integrated management method to connect stages and departments with the market. To improve the competitiveness of products and proactively integrate effectively internationally, Vietnamese Commercial Banks need to synchronously implement many measures for the development of the banking services market. Improving the quality of banking services is a vital issue in the competition of financial service providers. To improve the quality of financial services, businesses need to focus on measures to improve professional qualifications, service exploitation skills, and service attitudes for their staff; perfecting business processes; at the same time, strengthen inspection, supervision and risk management measures; improve the quality of customer care service. The article focuses on researching the current status of marketing activities and thereby providing solutions to improve marketing activities at Tien Phong Commercial Joint Stock Bank Thang Long branch in the coming time.

Keywords: Marketing Activities, Pricing Policy, Communication Policy, TPBank Thang Long

Pages: 587-593

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