Improving the Efficiency of Social Insurance Implementation with Interpersonal Communication in Dien Bien Province

The media affects workers' perception of the State's social security policies and system. Awareness will impact workers' actions and behavior. The article provides the implementation of social insurance in Dien Bien province. Currently, the proportion of workers participating in social insurance in Dien Bien province has reached 14% [2], this rate is too low compared to the labor force in the province and the general level of the country. The relatively low social insurance participation rate of Dien Bien province has affected the goal of social security development in the northern mountainous provinces of the State. The social insurance agency of Dien Bien province has strengthened the propaganda of social insurance policies but has not brought high efficiency. Due to the remaining difficulties such as the low level of knowledge of the area, it is difficult to reach the people due to the complex terrain; The area where people live mainly ethnic minorities has had a great impact on the effectiveness of communication according to the official channel on social insurance policies through newspapers, radio and television. The authors proposed to the social insurance agency of Dien Bien province to apply interpersonal communication methods to support the communication of the State's policies. Hopefully, with this proposal, the insurance policy will go through influential people in villages such as Union officials, Association officials or Village elders, and Village chiefs to support the rate of workers participating in social insurance.