Discussion on Top Management Commitments in Tourism Firms

Tourism, which contributes more than 6% to Vietnam's GDP annually, is one of the most important driving forces for Vietnam's economic development. The domestic tourist market is still the main driving force of Vietnam's tourism industry today (Phuong Loan, 2023) [17]. Vietnamese tourism in general and tourism businesses in particular must face fierce competition in destinations, products, and services, selling prices, and quality in order to have enough capacity to attract the international tourist market. Tourism is a service industry, so human resources play an important role in the development of the industry and firms, especially senior managers. Vietnam's tourism industry in general and provinces across the country in particular must be self-aware and try to build sustainable development. At the same time, previous limitations must be overcome to attract more tourists (Phuong Loan, 2023) [17]. The aim of the research is to discuss the top management commitments of tourism firms to using qualitative research methods. Based on the research results, we propose a number of recommendations to help tourism firms improve their human resources policies, especially those of senior personnel.