Influence of Socio-cultural Factors on the Application of Green Finance Practices in Vietnamese Enterprises

This study emphasizes the importance of understanding the socio-cultural context when promoting the adoption of green finance activities in enterprises in Vietnam. By qualitative research method, based on the study of relevant documents and the results of direct interviews with 12 managers of 10 enterprises in Vietnam. Research results show that cultural values related to collective responsibility, long-term thinking, environmental management and reputation management play an important role in shaping business decisions. Being consistent with these values will enhance the image, competitiveness and ability to attract customers and investors of the business. In addition, businesses in Vietnam also face some significant challenges when practicing green finance. Based on the results of the study, a number of recommendations are made to policy makers, financial institutions and businesses to accelerate the adoption of green finance practices, contributing to creating a more sustainable and environmentally and economically responsible environment.