Innovation in Basic Marketing Teaching Methods Following the Trend of Digital Transformation

The digital transformation era opens up many new opportunities and challenges for the marketing industry. Teaching the basic Marketing module needs to innovate teaching methods to meet increasingly strict requirements on marketing human resources. Teaching methods are important because they communicate not just to an individual but to an entire generation. Especially in the era of digital transformation, when lecturers have a good teaching plan but use inappropriate methods, it will greatly affect the effectiveness of the classroom. Innovating teaching methods for the basic Marketing module, although not a completely new topic, is still highly topical and there are still many issues that need to be researched and thoroughly resolved. Using qualitative research methods, the authors have introduced basic concepts about digital transformation, digital transformation in education, and the impact of digital transformation on teaching, learning, and educational management. education; Analyze and evaluate the current situation of teaching and learning methods of basic Marketing courses at universities; From there, propose recommendations to innovate the teaching and learning methods of this module according to the trend of digital transformation.