Solutions to Improve Customer Service at Life Insurance Businesses

The research objective of the article is to assess the customer care situation at life insurance businesses. Contract cancellation and violations in business operations and communication with customers. From these shortcomings, the article proposed measures to improve customer service at life insurance businesses. The proposed solutions such as: Building a code of conduct in customer care activities such as always being sincere, sharing, and open with customers; Completing the recruitment of sales staff at all life insurance companies; Clearly identifying and thoroughly informing member life insurance companies of the recruitment of sales staff according to quality, not quantity; Improve the quality of training and fostering of business officials and staff; Building professional ethical standards and behavior of sales staff.