E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 1, 2024

Developing Vietnam's Deposit Market in the Current Context

Author(s): Nguyen Thi Thu Le


In the context of liquidity pressure weighing on the banking industry, commercial banks must actively handle bad debts and recover money to increase financial resources. Along with that, deposit mobilization activities also have issues that need to be further researched to improve to better meet the needs of capital use and liquidity safety. Developing the deposit market plays a very important role in the Vietnamese financial system and economy. Because customer savings deposits are the main source of capital for commercial banks to make loans, contributing to promoting economic growth, income distribution and hunger eradication and poverty reduction. In the context of foreign banks expanding their operations in the Vietnamese market according to the roadmap to implement Vietnam's economic integration commitments, the level of competition in the market will become increasingly fierce. If Vietnamese commercial banks do not strengthen internal control, increase upgrades, invest in technology, diversify products, increase capital mobilization scale, and improve service quality to create trust. For customers, the risk of market share loss is unavoidable. The article analyzes the operation of the deposit market in the context of integration and the 4.0 industrial revolution, thereby offering solutions to develop Vietnam's deposit market in the coming time.

Keywords: Deposit Market, Customer Deposits, Deposit Interest Rates

Pages: 1392-1396

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