Opportunities and Challenges in Digital Transformation of the Tourism Industry in Vietnam

In the context of the 4.0 technology revolution, the digital economy has been transforming tourist interaction and tourism service marketing, while opening up new and innovative ways high to provide effective tourism services, improving the experience of domestic and foreign tourists. This process changes the way work is organized, transactions are processed, and information and data about tourism supply and demand are captured and processed. What's more is to improve and connect activities along the value chain and tourism ecosystem. In Vietnam, in recent years, the tourism industry has been achieving certain achievements; including efforts to transform from marketing, market access to management through the application of information technology systems. Using qualitative research methods, through articles and tourism websites, the author group has systematized concepts related to digital transformation, presented opportunities and challenges due to digital transformation. bring in Vietnam's tourism industry. From there, the authors proposes a few solutions at the government and business unit levels to digitally transform the tourism industry synchronously and effectively.