E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 1, 2024

Improving the Effectiveness of Marketing Activities in Business

Author(s): Nguyen Van Hoa


By optimizing marketing activities, companies can create more effective customer engagement campaigns, thereby increasing engagement and creating long-term relationships with customers, creating creating a stronger community of brand advocates. An effective marketing strategy can help a company reduce unnecessary marketing costs and increase performance, thereby optimizing profits and creating a more stable financial foundation for the company. Focusing on improving the customer experience from product discovery to test drive experience and after-sales service can help create lasting relationships with customers. Improving marketing efficiency not only helps increase sales and generate profits, but also helps create real value for customers through the provision of better products and services, thereby improving customer satisfaction. improve their experience.

Keywords: Effectiveness, Marketing Activities, Theoretical Basis

Pages: 870-877

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