Factors affecting sustainable tourism development in Quang Ninh province

Tourists come to Quang Ninh mainly for relaxation, visit Ha Long Bay, cultural, historical, and spiritual tourism, and community eco-tourism. Sustainable tourism development needs to be combined with preserving and promoting local cultural and historical values. This helps tourists better understand the locality, creating a more profound travel experience. Tourism development creates opportunities for Quang Ninh to develop related economic sectors such as services, trade, transportation, clean agriculture, and information technology. The current question is how to promote the potential and advantages of tourism in Quang Ninh province in the face of extensive international economic integration requirements and the face of strong competition from other regions in the country. us as well as other countries in the region. At the same time, tourism must be developed in a sustainable direction to help economic development, ensure social issues, preserve heritage, protect natural resources, and protect the living environment for the entire region. Enhance benefits for the community and spread to other economic sectors to develop. The article aims to understand, identify, and quantify the factors affecting sustainable tourism development in Quang Ninh province.