E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 1, 2024

Assessment of Ethical Behaviors across Generation among Small Scale Entrepreneurs in Noveleta, Cavite: A Descriptive-Causal Research

Author(s): Simbahan Marc Leo, Hapita John Rick, Da Angel, Cortes Mark Lester, Villafuerte Lorenz, Cuaresma Janine, Lazaro Bryan Louis G


This study explores the ethical behaviors of different generations, including Baby Boomers, Generation X (Gen X), Millennials, and Generation Z (Gen Z), among small-scale entrepreneurs in Noveleta, Cavite. Utilizing a structured survey questionnaire, data was collected from a representative sample of 60 entrepreneurs, evenly distributed across the generational cohorts. The study employs descriptive causal research, employing quantitative data analysis methods such as Mean, Percentage, and One-Way ANOVA (Welch's) to assess and compare ethical behaviors.

Findings reveal significant differences among generations, with Millennials exhibiting the highest overall ethical behavior, emphasizing integrity, fairness, public orientation, and sustainability. Generation X closely follows, indicating a shared commitment to ethical values. Baby Boomers demonstrate an average ethical behavior profile, while Generation Z lags behind, signaling a potential gap that requires attention in fostering ethical awareness. Specific factors, such as public orientation and sustainability, vary across generations.

Additionally, the study highlights that Gen X places higher importance on ethical conduct and integrity compared to other generations. The results underscore the significance of tailoring strategies and interventions for promoting ethical behavior to the unique dynamics and preferences of each generational cohort. This insight is essential for organizations and policymakers aiming to enhance ethical awareness and practices, considering the diverse characteristics and values of each generation. The study contributes to a comprehensive understanding of generational ethical behaviors, offering practical implications for promoting ethical conduct across age groups in the entrepreneurial landscape.

Keywords: ANOVA, Generation Z, Philippines

Pages: 815-819

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