E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 1, 2024

The Importance of Customer Service in the Life Insurance Business

Author(s): Thi Huu Ai Nguyen, Nguyen Zen Nguyen


In the context of increasingly fierce competition in the life insurance market. Insurers increasingly focus on customer service. They consider this activity to be a decisive factor in the success of the business. When insurance products are highly competitive, customers who buy insurance products feel that they have achieved all the benefits of the product, the starting point for them to choose one business over another is the specialty and interest of insurance businesses in customer care for them. Therefore, this article has given reasons to prove that improving the quality of customer service and maximizing customer benefits is a very important task for every insurance business.

Keywords: Customer Service, Insurer, Efficiency, Importance

Pages: 734-738

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