Advantages and Difficulty of Vietnam's Tourism Industry in Digital Transformation Time

Digital transformation is an inevitable part of the tourism industry in the current period. Covid 19 has greatly affected the tourism industry in Vietnam in particular as well as the world in general. Many businesses in the tourism industry face difficulties, become inactive, dissolve, and leave employees. After 3 years of covid, the tourism industry started to restart. At this time, digital transformation is increasingly developing with many utilities and large scale. The tourism industry has many advantages to expand tourism promotion, customer-centricity and best service quality, cheapest price. However, digital transformation also creates some difficulties and challenges for Vietnam's tourism industry. The authors mention the advantages and disadvantages of Vietnam's tourism industry in the digital transformation period to help managers and tourism businesses grasp sustainable tourism development. At the same time, tourism businesses overcome difficulties to bring Vietnam's tourism industry to the level of tourism in other countries in the region.