Opportunities and Challenges of Vietnamese Enterprises when Applying Digital Marketing Tools in the 4.0 Industry age

When the Internet prevails, develops and becomes an indispensable need in modern life, Digital Marketing services are born as a necessity, considered a new and popular "communication" channel. Keeping up with new market trends as well as customer psychology, businesses have quickly learned and applied, however, there are also many businesses that are still quite confused and passive in accessing and understanding channels. This new information aims to keep up with the times and take advantage of opportunities to rise in the market. From the development of the Digital field during recent times, we can see that this method has brought great development opportunities to businesses but also created many challenges. Within the scope of the article, the authors have generally mentioned marketing and digital marketing, the characteristics of digital marketing, introduced popular digital marketing tools at the present time as well as opportunities and challenges for Vietnamese businesses ?hen applying these tools in the context of 4.0 technology, thereby recommending a number of solutions to reach customers, promote products and build corporate brands....