E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 6, 2023

Factors affecting customer consumption behavior in car business

Author(s): Nguyen Thi Thanh Huong


With the development of society and the economy, people's lives are increasingly improving and life needs are increasing day by day. Therefore, car businesses have also been able to grasp the tastes, needs and attitudes of consumers about car products in the Vietnamese market. Obviously, any business wants its products or services to be noticed and chosen by consumers, and achieving that desire is not only thanks to product quality and competitive prices, advanced technology but also thanks to a series of problems that need to be solved such as knowing what consumers need? And what do you want? How are consumer needs changing? What are the purchasing motivations, characteristics of each customer group, and factors that directly and indirectly impact purchasing behavior? Which customer groups have complex or simple, habitual buying behaviors?

Keywords: Consumer Behavior, Car Business, Influencing Factors

Pages: 1292-1297

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