Sales Performance assessment: A theoretical overview

An organization (business) exists and develops thanks to the sale of products/ services it has made to make a profit. Competition in the developed market economy is becoming more and more fierce. Competition is both a tool for selection and a tool to eliminate production and business enterprises in the market. To survive and develop, businesses need to be autonomous in production and business activities and find ways to maximize profits. Businesses operate in an ever-changing business environment with many potential opportunities and threats and the fiercest level of competition. Therefore, in order to maintain and enhance the position of businesses in the market, businesses are required to always have proactive and appropriate market approaches and be ready to deal with all threats and risks. competitive pressure in the market, enhancing sales activities, by constantly innovating and perfecting the management apparatus, improving technical facilities, improving the qualifications of staff and workers, and strengthening accounting and planning work is an indispensable and powerful right hand, bringing revenue to businesses. However, for each person, each object, each commercial enterprise, there is a different way to do business, but the first and last basic purpose of all businesses is to sell goods, gain high profits and maintain credibility with customers.