Strategy Communication Service Environment Life City Tangerang in Management Rubbish

This study was conducted to address the problem of waste management in Tangerang City, where the community lacks awareness and concern for environmental cleanliness. The aim of this research is to identify the communication strategy used by the Tangerang City Environmental Agency in waste management. The research method used in this study is qualitative, with data collection techniques through interviews, observations, and documentation. Data analysis was conducted using Miles and Huberman's technique and data validity was tested using source triangulation. The theory used in this research refers to Onong Uchjana Effendy's Communication Strategy Theory. The results showed that the communication strategy used by the Tangerang City Environmental Agency was carried out through socialization and training activities in five stages, namely planning, objectives, socialization activities, messages, and media. These stages were carried out with the aim of achieving the target of reducing waste by 30% and handling waste by 70% in 2025.