Some Recommendations to Improve the Quality of Banking Insurance Activities in Vietnam

The cooperation between insurance businesses and commercial banks has been around for many years. Cross-selling of insurance products (Bancassurance) is considered one of the factors that increase the revenue of insurance companies and banks. According to data from the Vietnam Insurance Association, as of the first 6 months of 2023, the total premium revenue of the whole market is VND 112741 billion, down 5% compared to 2022. In which, revenue from non-life insurance premiums is VND 34910 billion; Revenue from life insurance premiums is VND 77831 billion. The reasons affecting the decline in premium revenue in the first 6 months of 2023 include: the impact of the Covid -19 epidemic, the quality of supply, the staff of insurance companies, customer confidence in insurance companies... Therefore, in this study, the research team will mention the current situation of banking insurance activities in Vietnam in recent years. From there, the research team will propose some solutions to improve the quality of insurance activities through banks in Vietnam.