Comparative analysis of customer care policies at Big 4 travel and tourism businesses in the world

The customer-oriented and customer-centered business perspective is being widely used by businesses. A business cannot exist without customers, because customers are the "boss" who pay the company's salary. Therefore, maintaining customer base has become an important issue for businesses. Customer care activities are one of the best ways to retain customers, increase loyalty and maintain business revenue. Currently, customer care activities play an increasingly important role in business operations and are valued and applied by many companies. The typical products of travel companies are travel programs, which are easily copied, imitated and compete mainly based on quality issues. Travel companies always have to innovate and improve product quality to meet increasing demand.