Comparative analysis of customer care policies at Big 4 travel and tourism businesses in Vietnam

Customer care policy plays a very important role for travel businesses in Vietnam and more specifically the Big 4 leading travel businesses in Vietnam: Viettravel, Saigontourist, BenThanhtourist, Fiditour because this policy directly affects the revenue of the business. Improving the quality of customer relationships at the Big 4 travel and tourism business chains in Vietnam requires focusing on service quality, unique experiences, staff training, and customer feedback management. customers and build long-term relationships. This will help create a better experience for customers and ensure the success and sustainable development of businesses. Customer care policy will contribute to improving reputation, professionalism, creating sympathy and building a bridge between businesses and customers, creating trust and retaining customers, attracting many potential customers, minimizing customer complaints against businesses, creating a traditional advertising platform. Therefore, businesses must find their own methods of customer care policies to be able to develop sustainably when the difference in product quality is increasingly narrowed under the development of science and technology, then improving a business's competitiveness and creating a difference to attract customers mainly depends on whether or not it has good customer care activities.