E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 6, 2023

Factors Affecting GEN Z Customers' Intent to Use Online Savings Products

Author(s): Cao Mai Quynh


This study examines the influence of the TPB model (theory of planned behavior) on the intention to use online savings products (SPs) of gen Z customers. Research data Research was collected from 245 Gen Z patients in Hanoi. Research results show the positive impact of all factors belonging to the antecedents of TPB including: attitude towards the behavior of using online savings products, subjective norms, awareness of control over usage behavior. Using products to send TKT accounts to the intention of using online savings products of gen Z customers. On that basis, propose some solutions for banks to improve their ability to mobilize capital from gen Z customers. Z.

Keywords: Intention to Use the Product, Saved Money, Client, Z Gene

Pages: 707-711

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