Measuring Organizational Effectiveness: A Research Scale Examining the Interplay of Organizational Engagement and Creative Behavior in Small and Medium Enterprises in Ho Chi Minh City, Vietnam

Recently, interest in social responsibility is growing, especially in terms of assessing the risks of overseas investment and the negative impact of industrial development on the environment and society. Globalization is promoting social responsibility in developing countries and requires cooperation to solve social and environmental problems. Small and medium-sized enterprises play an important role in the economy, but do not pay special attention to corporate social responsibility. Therefore, it is necessary to carry out research to propose policies to improve their performance through corporate social responsibility, especially in the context of corporate social responsibility, which brings competitive advantages to enterprises and is receiving the attention of large enterprises. The goal of the article is to present a scale to determine the impact of factors affecting the performance of small and medium-sized enterprises using quantitative methods. Specifically, the author will propose a research model based on inheriting the research results of related studies. From the initially proposed model, the author implemented a quantitative method using survey techniques and interviews with experts to clarify the research model and adjust the preliminary scale; The survey subjects were 42 small and medium-sized enterprise owners, CEOs/administrators, financial directors/chief accountants as well as sales department heads in Ho Chi Minh city. The model of this article can become the basis for further quantitative research to help enterprises determine enterprise strategies that are more suitable for their products. Quantitative analysis tools proposed by the author include: Cronbach's Alpha coefficient and exploratory factor analysis (EFA).