Analysis of Factors Affecting the Satisfaction of Accounting Software Users in Thanh Xuan District, Hanoi

Research and analyze factors affecting the satisfaction of accounting software users to propose recommendations to improve the satisfaction of accounting software users in Thanh Xuan District. In this study, the author directly interviewed 187 accounting software users at businesses in Thanh Xuan District using the convenience sampling method. The reliability of the data is tested by Cronbach's Alpha coefficient, exploratory factor analysis to build and test scales and use the factor score equation to determine the importance of influencing factors affecting accounting software user satisfaction. Research results show that there are 3 groups of factors identified as having a positive influence on user satisfaction with accounting software, including: Service quality, Software quality and Efficiency. Through the influence of each group of factors, the author also makes a number of recommendations to improve software user satisfaction: improve staff capacity, have after-sales policies, enhance company brand, develop appropriate pricing policies and design accounting software with more utilities.