Solutions to Improve the Capacity to Provide Retail Services of Vietnamese Businesses

In recent years, with existing foundations and strengths, the retail industry has continued to grow and is becoming one of the key economic sectors of the Vietnamese economy. Organizing distribution channels to final consumers so that they are modern and suitable to people's shopping needs in the most effective way has become an urgent issue. Foreign businesses soon grasped the trend and organized truly effective and modern forms of retail distribution with supermarket systems, such as Big C, Mega market, Aeon. That has posed many opportunities and competitive challenges for Vietnamese businesses: how to dominate, penetrate, and organize the distribution system in the most effective way, with high requirements for service provision capacity with foreign-based enterprises with strong financial resources and experience in management and business organization in the international economic environment. This article analyzes the current state of retail service provision capacity of Vietnamese enterprises. From there, it can be seen that with opportunities and challenges always going hand in hand, to compete and survive, businesses in retail are forced to rely largely on the services provided to customers. The research results will be a useful resource for managers in retail businesses, helping the service provision process to enhance the market competitiveness of current retail businesses now and in the near future.