Issues of Consumer Behavior Control and Voluntary Social Insurance

The article has overviewed the theoretical basis of consumer behavior and the impact of behavior on the decision to participate in voluntary social insurance. The results of theoretical research and actual data showed that most of the interviewed workers thought they were influenced by people receiving Social Insurance benefits. They are influenced by people around them participating in Voluntary Social Insurance. However, the majority of workers surveyed said that they did not receive support from their colleagues and friends to participate in voluntary social insurance. Faced with these shortcomings, the author has proposed a group of solutions such as: Combining with local Union and Association officials to widely propagate to each worker; Access and propagate voluntary social insurance policies to members of employees' families. Organize talks and share experiences with experts in the field of voluntary social insurance at workers' workplaces.