A Study for Customer Attitudes toward Healthcare Insurance in Vietnam

Healthcare insurance is a means of financing one's healthcare costs when encountering risks. However, most people have mandatory social health insurance. However, as economic conditions change, people increasingly need high-quality medical care services, and healthcare insurance helps participants enjoy their rights to this benefit. However, people's attitude towards this type of insurance is still not positive. This study aims to analyze the current situation of healthcare insurance in Vietnam based on secondary statistics from the Vietnam Insurance Association and conduct a small-scale quantitative survey to evaluate customer attitudes toward this type of insurance. On that basis, some management suggestions are proposed for insurance businesses to promote positive attitudes among customers in the current insurance market context in Vietnam.