Evaluation of Positive Job Involvement of the Tour Guide

Rizwan & Khan (2011) [12] believe that to improve employee job performance, increasing positive job involvement is an important solution. Employees who have positive job involvement have high productivity and better work results when compared to employees who are not actively involved in work. The study's objective is to test the positive job involvement of tour guides in tourism firms in Hanoi and neighboring provinces. Based on the previous research and the actual situations, it has been recognized that the critical role of human resources is in developing the tourism industry, especially after the COVID-19 pandemic. Improving positive job involvement has motivated the tour guide to work enthusiastically. That is one of the solutions to improving the quality of human resources. We use qualitative and quantitative research methods. Quantitative research methods were carried out with SPSS software, including descriptive statistics, Independent T-test, and ANOVA. On the basis of a review of previous studies and after interviewing experts, the study has identified and analyzed three scales (component attributes) of the positive job involvement of the tour guide in tourism firms in Hanoi and neighboring provinces. Based on this result, the study proposes some recommendations to improve the quality of human resources and job performance in tourism firms in Hanoi and neighboring provinces.