E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 5, 2023

Research on Factors Affecting the Intention to Use Internet Banking in Vietnam

Author(s): Do Thi Ngoc Anh, Nguyen Thi Kim Oanh, Do Thi Duyen


The author uses the UTAUT model (Unified Theory of Acceptance and Use of Technology) and "Theory of Trust" to analyze factors affecting the intention to use internet banking (IB) in Vietnam. With a random sample of 400 individuals from provinces and cities nationwide, exploratory factor analysis (EFA) concluded that there are four factors that significantly affect the intention to use IB among Vietnamese people: (i) Expectations about the level of usefulness and convenience of IB; (ii) Confidence in the safety of IB and the safety of the banking system in general; (iii) Expect the ease of using IB and the willingness of relevant banks to support it; (iv) Social influence or social impact on the use of IB. Within limited resources, the research is experimental in nature and suggests that larger-scale and evaluated research is needed. Evaluate more about the factors affecting IB to have policy solutions to develop this service on the micro (banks) and macro (government and authorities) aspects.

Keywords: Internet Banking, Theory of Trust, Vietnam

Pages: 1275-1281

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