E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 5, 2023

Improve the Effectiveness of Marketing Activities at Tan Phu Automobile Investment Trading-Services Joint Stock Company

Author(s): Truong Thi Thanh Tuyen, Le Thi Ngoc Thuy, Nguyen Thi Thu Thao


Through the current status of the company's delivery service operations in recent years, research the strengths, weaknesses, opportunities, and challenges. From there, orient the goal of developing delivery service business at Tan Phu Investment Trade and Services Joint Stock Company. At the same time, the topic also offers a number of recommendations and solutions to improve the company's competitiveness, reputation and service quality, increase revenue and achieve the best business results.

Keywords: Marketing Activities, Automobile Industry, JSC, Vietnam

Pages: 1197-1202

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