E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 5, 2023

Organizing Customer Care Activities at Big 4 Vietnamese Banks

Author(s): Nguyen Thuy Vy, Nguyen Thi Hien, Nguyen Luu Diem Phuc


Big 4 Banking is a term used to refer to the group of 4 large, leading and dominant enterprises in the field bank. This term originates from the field of auditing, used to refer to 4 large auditing enterprises in the world in this field. And to develop further, banks have gradually shifted towards quality customer care services. Because customers are the deciding factor in the prosperity or decline of a bank. Promoting care services is an effective way to retain customers with the business. Therefore, through this topic we will learn about the customer service activities of the "big four" in the Vietnamese banking sector. From there, lessons can be drawn for future management and development.

Keywords: Customer Care, Big4, Banking Industry, Vietnam

Pages: 1153-1161

Download Full Article: Click Here