E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 5, 2023

Organizing Customer Care Activities at Big 4 Banks in the World

Author(s): Nguyen Thi Hien, Nguyen Luu Diem Phuc, Nguyen Thuy Vy


Customer care activities include all necessary service work to maintain a business's existing customers. Customer care is an important aspect of every profession in general and the banking industry in particular. Therefore, customer care becomes one of the vital factors and requires a lot of investment, effort and money. In the banking and finance industry, customer care is not only about meeting customers' financial needs but also about ensuring that they receive professional advice and protecting personal information and assets, and comply with legal regulations. Therefore, on the basis of analyzing the organization of customer care activities at the big 4 banks in the world, the essay explores what big banks like the Big 4 in the world need to do to maintain their reputation. language and customers.

Keywords: Customer Care, Customer Care Activities, Big4, Banking Industry

Pages: 1123-1129

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