A Study on Product Innovation in Furniture Firms

Digital technology is using technology such as AI, the Internet, websites, etc. to apply to the field of design and development. Therefore, the furniture field in the context of digital technology will face many opportunities and challenges. The purpose of the study was to discuss product innovation among furniture firms. The study aimed to show the evaluation of the differences in product innovation among furniture firms with participants of different marital statuses, work locations, job positions, and ages. The study relied on a data collection tool. The questionnaire was designed based on the opinions of experts and the results of previous studies. A group of employees in furniture firms in Vietnam represented the population of the study. 300 questionnaires were distributed, and 220 were retrieved, representing a 73.33% response rate. SPSS was utilized for a comparative evaluation of product innovation among furniture firms between respondents. Multiple statistical techniques were employed for data analysis, including SPSS via the independent t-test and ANOVA. The study's results indicate that there is difference in assessing product innovation among furniture firms between different subjects in terms of marital statuses, work locations, job positions, and ages. This study offers theoretical and practical implications for improving product innovation among furniture firms, thereby improving business performance. Based on this result, the study proposes some recommendations for furniture firms.