Using Social Networks in Marketing Activities at Businesses in Vietnam

The study was conducted to evaluate the impact of social networks on marketing activities of enterprise in Vietnam recently. The data in the article was collected by the research team from Were are social's marketing report in January 2021, 2022, 2023 and used qualitative research methods to analyze secondary data and evaluate the current situation. Using social networks in marketing activities of enterprise in Vietnam through the forms of Facebook, Zalo, Instagram, YouTube, etc. Research results show that marketing via social networks is highly interactive, optimizing costs. Advertising fees, spread information quickly, increase brand recognition, and locate customers. On that basis, the article proposes solutions to promote and improve the effectiveness of using social networks in marketing activities at enterprises in Vietnam in the coming time.