E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 5, 2023

Strategic Management Techniques in Hanoi Manufacturing Enterprises

Author(s): Dinh Thi Tram, Do Thuy Dung, Vu Thi Thu Dung


To improve management efficiency, and help businesses stand firm in a competitive economy, administrators need to be equipped with modern management knowledge with the support of strategic management accounting information systems in general and the strategic management technical group in particular to provide appropriate and timely information to serve administrators in making decisions. The group of strategic management techniques including strategic management costs, pricing strategies, and brand valuation are being paid attention to and applied in their businesses by many manufacturing enterprises in Hanoi. Survey forms were sent to 135 manufacturing enterprises in Hanoi to evaluate the current status of applying strategic management techniques. The results show that strategic management techniques have been widely applied to collect information for administrators, and there are differences in the application of this group of techniques according to enterprise size.

Keywords: Strategic Management, Pricing Strategy, Brand Valuation, Manufacturing Enterprises

Pages: 1061-1064

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