Public Relations in Practice: The Case of Promoting Tourism by Advertising under Vietnam Law

Public relation (PR) in tourism activities promotes the destination and contributes to build reputation and trust with tourists. PR is also regarded as an effective tool supporting different perspectives of tourism. Law plays a crucial role in determining and ensuring the accuracy, legality, and ethics of tourism promotion campaigns within the context that tourism is becoming a key economic sector in Vietnam. This study focuses on clarifying the practical implementation of PR through tourism promotion activities according to Vietnam Law.