Managers and Market Exploration Strategies: Research on Labor Export Companies in Vietnam

Labor export is considered a potential industry with long-term development in the future, so labor export businesses always compete to win and dominate the labor export market. Faced with this situation, many labor export enterprises in Vietnam use exploration strategies to expand markets and increase operational efficiency. Different managers will have different business strategy choices. Especially for strategies with a high-risk factor. The exploration strategy refers to the strategy with the outstanding feature of product innovation, so it carries many risks. To study the relationship between administrator characteristics and the implementation of market exploration strategies, the author surveyed labor export enterprises in Vietnam with a total of 119 votes. The results show that there is a relationship between the age of the managers and the implementation of their exploration strategy, and there is a relationship between their education and the implementation of their exploratory strategy.