ICT Adoption and Journalism Practice in Zanzibar: The Case of Broadcasting Journalists in Zanzibar

In this study, 160 professional broadcasting journalists were sampled to explore the motives that make broadcast journalists in Zanzibar embrace ICT technology in their professional activities. The study found that ICT technology is a useful instrument for broadcast journalism to practice their professional duties, and ICT technology enables journalists to facilitate information and news-gathering, production, and disseminating useful information effectively, as well as access news sources quickly. Statistics also reveal that 66.3% of participants believed that ICT helps to improve media quality. However, there are challenges faced by professional journalists in the adoption of ICT technology, such as a lack of digital media literacy, training, and access to an internet connection. Therefore, the study recommended that media organizations should provide ICT facilities to their journalists in order for them to carry out their daily responsibilities more professionally. In addition, digital media literacy should be provided to all professional journalists in order to make ICT technology more useful in facilitating professional journalism effectively.