E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 3, 2023

Communication management in Vietnamese and foreign enterprises: A case of tourism industry



Author(s): Huynh Thi Ngoc Quy, Nguyen Duc Hai

Abstract:

Communication is an important part of any business development strategy, especially in the tourism industry. Communication management at tourism businesses is essential to create awareness and enhance competitiveness in the competitive tourism market. In Vietnam's and foreign tourism industries, communication management requires a deep understanding of target customers, markets, and the latest trends. In addition, professional writing and communication skills are also important factors in business communication management. With the rapid development of technology and the emergence of social media channels, managing communications at a travel business has become more complex than ever. However, tourism businesses can achieve success and growth by leveraging cutting-edge technologies and developing diverse, proactive and innovative communication strategies. In short, in-business communication management in the tourism industry is an important factor in creating awareness and enhancing competitiveness. An in-depth understanding of target customers, markets and the latest trends along with professional writing and communication skills will help travel businesses succeed in this competitive market.


Keywords: Communication Management, Domestic Enterprises, Foreign Enterprises, Tourism Industry, Vietnam

Pages: 1043-1055

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